In September 2001 Early to Bed opened shop on Chicago’s north side. We felt that Chicago was in dire need of a place where women (and people of all genders) could shop for quality sex toys in a safe, welcoming space. Knowing that many women were uncomfortable in “traditional” adult stores, we felt that by creating a sex-positive, women-oriented shop, more women would feel comfortable taking control of their sexual selves and finding new ways to experience pleasure with their partners and on their own. Our shop is staffed by people who take their sex toys seriously and are able to honestly answer questions about toys and sex in general. We help people from all walks of life find toys, books, accessories and information to help them have happier, healthier erotic lives.
Since opening the shop, EtB has not only provided sex toys and information to countless people, but also has worked hard to spread our sex-positive message everywhere we can. We offer workshops in our store on a wide-range of topics and we host in-home PleasureWare Parties and Private Workshops so people can shop for toys in a fun, party-like atmosphere. We give sex-positive talks and lectures at colleges, social groups and community events. EtB is an active supporter of many local and national organizations that promote and support women’s health and sexual well-being.